Integrated marketing for B2B SaaS companies

Building Brands
with the
power of marketing

I am Fara, an AI-focused Product Marketer, Growth Marketer and Content Strategist with 9 years of experience:

Executing go-to-market strategies
Developing customer-centric messaging and positioning
Orchestrating Mid to BoFU content strategies
Leveraging data-driven insights to optimize campaigns and drive growth.

Experienced in several industries including Risk & Compliance, Cloud, Manufacturing, Agency and Construction.

You want to know more? I’m just a call away!

AcessGuard

AccessGuard is a smart, lightweight solution that helps growing cloud teams stay secure and audit-ready. It automates access reviews, flags risky permissions, and simplifies least-privilege compliance for SOC2 and HIPAA. Built for startups, it fits seamlessly into tools teams use like AWS, GCP, GitHub, SLack and Notion. No heavy setup, no complexity, just clear, actionable visibility and one-click fixes. Designed for DevOps speed, trusted by GRC teams.

GymShare

I combined prompt engineering to bring GymShare to life using tools like ChatGPT, CodePen, and Lovable to design a mockup of GymShare – a platform for gym lovers, influencers and gym owners. To shape the user experience, I mapped out the customer journey in Miro, informed by research and interviews with over five gym enthusiasts to identify their pain points.
Gym share aims to help users share recommendations on the best equipment and enjoy a seamless membership experience across different gyms.

Envoy Suite

I worked as the sole PMM to lead the website redesign process, restructuring the messaging from technical to value-driven, collaborating with the product team to create case studies, thought leadership articles and with the product team to create positioning frameworks that drove interest in Envoy Solutions.

Campaign Management & Analytics

I collaborated with clients’ in-house teams to plan and scale their product online, incorporating SEO into their website copy and overseeing blogs, case studies and newsletter messaging to ensure it stays on brand and is value-driven.

I utilized tools like Google Analytics, SEMRush, Confluence, Notion and SQL.

Other Notable Works

Spearheaded monthly sync updates and strategy sessions with the Sales and Marketing team to craft messaging that transformed from technical to value-driven, strategized on two product launches, discussed updates in the website redesign process and developed a sales enablement toolkit, and whitepapers that helped us improve Demo requests and visibility within the industry.

Facilitated the promotional campaign for the Profad Care Agency app, a UK-based care agency that provided aging care and support to families. The app aimed to improve worker alignment, accessibility and ease of communication between clients and the company. I tracked behaviour within the app to inform messaging and guide content creation. Helping users understand the features and benefits of the application.

My process involves incorporating data-driven insights and using customer surveys to inform decisions that address their pain points.

I ran campaigns that educated prospects of the value of Profad Security, ensuring rigorous keyword and competitive research using SEMRush/Ahrefs. This helped improve website visibility by over 40%.

Work Samples

Campaign Management
Product Marketing (GTM, Product positioning & Messaging, Customer research and Interviews)
Marketing Strategy (GTM planning, Differentiation, Business case, Market research)
Brand Management and Communications (Brand alignment, Tone of voice)
Content Marketing & Strategy (sales enablement, brochures, newsletters, product sheet)
Performance & Growth Marketing (Google Ads, Social media Ads, tracking and optimization)
Social Media Marketing/ Influencer Marketing

My Services

Campaign Management

Sales Enablement

Content Creation

Compliance Risk & Governance

AI Product Marketing

Collateral Writing

Brands I've Worked With

I had the pleasure of working with Farayola to help grow my business through Google Ads and digital strategy, and I can't recommend her enough. Her expertise in online advertising is evident, as she quickly identified areas of improvement and implemented strategies that led to a significant increase in leads and conversions. What sets Farayola apart is her ability to explain complex concepts in a clear, approachable way. She not only delivered results but also ensured I understood the "why" behind every decision, empowering me to make better marketing choices moving forward. Her creativity, data-driven approach, and unwavering commitment to my business's success made her an invaluable partner. Thanks to her, we've reached new heights in visibility and revenue. If you're looking for someone who truly understands how to drive results, Farayola is the person to call.

Alif Bharmal

Solution Provider

Free Marketing Template

15 Effective Steps of Integrated Marketing Campaigns

Download my proven template now and find out how to take your brand from unknown to the eyes of your target audiences.

You ask, I answer

8 years of experience building lifecycle campaigns, onboarding frameworks for clients in the energy, supply chain, real estate sectors and AI SaaS.

What is your approach?

My approach has always been to embed marketing where it has the most leverage to drive impactful pipeline growth for businesses.

What industry do you have the most interest in?

I have passionate about Governance, Risk and Compliance, Cloud companies and AI-powered industries

What makes you qualified?

Asides from a Pragmatic certification in AI product Marketing and my certification in Applied Product Marketing from SAIT, I take charge of my own knowledge. One interesting thing I am currently learning is Javascript, HTML & CSS to bring an upgrade to my website.

I ensure to stay abreast of skills in demand so I am currently taking courses in GRC and other cybersecurity courses to be certified. I am also a customer-advocate and stay committed to all tools and platforms that ensure I provide the best value to both my company and customers.

FJ