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July 2, 2024
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Integrated marketing for B2B SaaS companies
Building Brands
with the
power of marketing
I am Fara, an AI-focused Product Marketer, Growth Marketer and Content Strategist with 9 years of experience:
- Executing go-to-market strategies
- Developing customer-centric messaging and positioning
- Orchestrating content strategies
- Leveraging data-driven insights to optimize campaigns and drive growth.
I do not ask what content you need, I ask what stories you are not telling. Through effective frameworks, I can uncover untold stories about products that shape value-driven messaging to drive conversions.
Experienced in several industries including Risk & Compliance, Cloud, Supply Chain, Agency and Real Estate.
You want to know more? I’m just a call away!
I worked as the sole PMM to lead the website redesign process, restructuring the messaging from technical to value-driven, collaborating with the product team to create case studies, thought leadership articles and with the product team to create positioning frameworks that drove interest in Envoy Solutions
Utilized prompt engineering and AI to create a website using Chatgpt, CodePen and Lovable to create a mockup of GymShare. I also used Miro to map the customer journey, incorporating customer research of 5+ gym lovers to understand their pain points.
GymShare is an application for gym lovers, influencers and gym owners to share recommendations on the best equipment and provide a fluid membership to all subscribers.
My process involves incorporating data-driven insights to inform decisions. To run campaigns, I ensure rigorous keyword and competitive research using SEMRush/Ahrefs. This helps guide collateral creation and link building. Google Analytics helps trace the top-performing page and audience location, ensuring to keep track of bounce rate to ensure optimal content delivery and SQL to make sense of data and optimize.
Work Samples
- Campaign Management
- Product Marketing (GTM, Product positioning & Messaging, Customer research and Interviews)
- Marketing Strategy (GTM planning, Differentiation, Business case, Market research)
- Brand Management and Communications (Brand alignment, Tone of voice)
- Content Marketing & Strategy (sales enablement, brochures, newsletters, product sheet)
- Performance & Growth Marketing (Google Ads, Social media Ads, tracking and optimization)
- Social Media Marketing/ Influencer Marketing
My Services
Sales Enablement
Content Creation
Compliance Risk & Governance
AI Product Marketing
Collateral Writing
Brands I've Worked With
I had the pleasure of working with Farayola to help grow my business through Google Ads and digital strategy, and I can't recommend her enough. Her expertise in online advertising is evident, as she quickly identified areas of improvement and implemented strategies that led to a significant increase in leads and conversions.
What sets Farayola apart is her ability to explain complex concepts in a clear, approachable way.
She not only delivered results but also ensured I understood the "why" behind every decision, empowering me to make better marketing choices moving forward.
Her creativity, data-driven approach, and unwavering commitment to my business's success made her an invaluable partner. Thanks to her, we've reached new heights in visibility and revenue. If you're looking for someone who truly understands how to drive results, Farayola is the person to call.
Alif Bharmal
Solution Provider
Free Marketing Template
15 Effective Steps of Integrated Marketing Campaigns
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You ask, I answer
8 years of experience building lifecycle campaigns, onboarding frameworks for clients in the energy, supply chain, real estate sectors and AI SaaS.
My approach has always been to embed marketing where it has the most leverage to drive impactful pipeline growth for businesses.
I have passionate about Governance, Risk and Compliance, Cloud companies and AI-powered industries
Asides from a Pragmatic certification in AI product Marketing, My certification in Applied Product Marketing from SAIT, I take charge of own knowledge and ensure to stay abreast of skills in demand. I am currently taking courses on GRC to be certified. I am also a customer-advocate and stay committed to all tools and platforms that ensure I provide the best value to both my company and customers.
Stay in touch With Me
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