About Me
Turning complex B2B tech into clear, compelling stories that drive trust, adoption, and growth.
I turn complex products into stories people love, trust, and need.
With a background in product marketing, content strategy, and campaign management, including consulting work for Google, I’ve built and launched messaging strategies across digital channels to drive awareness, adoption, and action. My superpower lies in translating technical features into compelling, human-centred benefits that resonate with real users.
I’m on a journey to specialize in technical product marketing within the cloud computing, cybersecurity, and GRC (Governance, Risk, and Compliance) space. I’m actively learning how identity access management (IAM), SOC 2, and cloud infrastructure work so I can speak the language of CISOs, compliance officers, and developers with confidence and clarity.
I’m a “figure it out” kind of person—drawn to products and problems that others might call complex. Whether I’m writing launch messaging, building personas, or mapping GTM strategies, I bring curiosity, adaptability, and a bias toward clarity.
I spent my 2024 Fall as an Applied Product Marketer, crafting Messaging and Positioning and developing collaterals for AccessGuard.
My initial GTM strategy focuses on high-growth, cloud-native companies from Seed to Series C. These companies are often under pressure to prove trustworthiness, meet compliance standards, and close enterprise deals, but they lack the time, expertise, or resources to manage these processes manually. AccessGuard positions itself as the intuitive, automation-first AI-powered compliance platform that helps them go from zero to audit-ready in weeks.
Resume
2023 – 2024
Product Marketing Manager
S4A IT Solutions
2022 – 2023
Paid Campaign Strategist
Google (via Teleperformance)
2020 – 2022
Product Marketing Manager
Pragmatic Homes
Craft Product Stories that Help Users Understand, Trust & Adopt Technology.
At the heart of my work, I tell amazing stories designed to convert curiosity into confident sales.
I adapt easily and ensure I understand each user’s pain points and resolve them through clarity and value-driven messaging
1. Creativity
I have a knack for thinking outside the box, which allows me to craft innovative campaigns that capture attention and drive engagement.
2. Adaptability
In the fast-paced world of marketing, I stay flexible and open to change, especially in technology. Being AI-certified is in response to my passion and the growing demands of the industry
Fun Facts!!!
✈️ I once embarked on a solo adventure across six different European countries—ask me about my favourite memories!
👯 I’m a twin, which means there’s someone out there who looks just like me (double the fun!).
🏋️♂️ Staying active is my thing—whether it’s hitting the gym, playing tennis, cycling, or hiking, I’m always up for anything that gets me moving.
💇♂️ I’m my own hairstylist! Experimenting with new looks is just another creative outlet for me.
🎤 I took part in a university singing competition and snagged the second runner-up spot. Karaoke night? Count me in!
👻 I’m a huge fan of horror movies—if you need a movie buddy for a scary flick, I’m your person.
🤔 Want to know more? You’ll just have to reach out and say hi!
Let’s make marketing magic happen, one project at a time.
I thrive on turning ideas into impactful campaigns, I bridge the gap between brands and their audiences.