Farayola Joaquim

FJ

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Competitive Analysis
A comparative analysis of GymShare as an AI fitness community platform that connects influencers and fitness enthusiasts and how it compares to other fitness platfroms
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Product Positioning & Messaging
An AI-powered ERP solution for enterprise companies. Reviewing the product, features, benefits against the competitor's
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GTM Motions
Reviewing the Pre-Launch, Launch and Post-Launch phase for Asset Optix
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GymShare Competitive Analysis
Project Launch Timeline for Envoy Balance
GymShare Target Users
GymShare Flow Chart

As the PMM bringing GymShare to life, my objectives span both strategic planning and executional excellence. I combined prompt engineering to bring GymShare to life using tools like ChatGPT, CodePen, and Lovable to design a mockup of GymShare – a platform for gym lovers, influencers and gym owners. To shape the user experience, I mapped out the customer journey in Miro, informed by research and interviews with over five gym enthusiasts to identify their pain points. My job is to ensure GymShare launches with clarity, adoption, and momentum.

OBJECTIVES

  • Defined compelling value proposition that resonate with both users and gym owners
  • Benchmark against competitors and anchor differentiation in real-time access, influencer trust and flexible gym usage
  • Build messaging frameworks tailored to Sarah our (ICP) and secondary segments
  • Launch a waitlist campaign, influencer previews, and content strategy to build awareness
  • Create gym onboarding kits, pitch decks, ROI calculators and training guides
  • Position GymShare as a revenue-generation partner, not a cost
  • Create user-facing content: landing pages, app store copy, onboarding flows
  • Define & Trach Success Metrics

INDUSTRY

HealthTech/FitTech

(Fitness Technology)

PRODUCT

A B2C acess platform & A B2B product for gym owners

ROLE
Product Marketing Manager